Georgia Tech

Atlanta brought us an unexpected challenge: working with Georgia Tech, one of the most prestigious technological universities in the United States. We met Inga, a brilliant scientist who directs its Ph.D. programs, and set out together to help her reach the best national and international research talent.

We built a recruitment story around what actually convinces a scientist to move across the world for a program: research excellence, quality of life in Atlanta, and real financial support, told through a coherent visual system that carried across brochures, campus maps, and digital touchpoints.