R3SET

We evolved R3SET's complete brand ecosystem from the ground up, crafting a fresh identity that transforms the stress-support category from clinical to conversational. Through vibrant visuals, playful messaging, and an inviting digital presence, we reimagined how a wellness brand can engage with stressed-out millennials. The strategy spans from bold packaging design and interactive website experiences to social media content that makes stress management feel less like a chore and more like chatting with a friend who happens to be a wellness expert. By balancing scientific credibility with approachable creativity, we helped R3SET build a brand that stands out on shelves and screens alike, inviting users to pursue peace of mind with a side of personality.